4 Keys to Successfully Promote Property Online

To convert the greatest number of online leads, your online marketing should include the following:

• 1. Around 6 good quality pictures of the property (Not 2 and not 25!)
• 2. Basic information of the property.
• 3. Multiple search tools and local information to increase buyer response (a link to your homepage or a virtual tour is great, but not nearly enough)
• 4. Multiple reasons and ways for the buyer to contact you (just an email and phone number is not enough)

The goal of online marketing is to wet the appetite of likely buyers and then give them the tools, reasons and ways to contact you. By following these principals, just like the big corporate websites, you will find, as brokers and agents have before you, that there is a lot of business easily found online.