What's Your Brand?

What is the common thread between Apple and Starbucks?

Outstanding and unmistakable brand and image in their markets/industries. All products, services, and companies in the world have a brand and image in the market… that brand and image can either lead to massive success or be the anchor that sinks it. The same principle applies to each one of us individually. We each have our own brand and image in the eyes of our friends, family, colleagues, bosses, clients, customers, etc. Just like products, services and companies, our brand and image will either help us to be massively successful or will hold us back from what we want to achieve in life. So, the question is: what’s your personal brand and image in the eyes of those who have the biggest impact on your life and business (our friends, family, colleagues, bosses, clients, customers, etc.)?  What do you think your personal brand and image is, or what do you want it to be?  Are those two perspectives in alignment? What do you think other people would say your brand is and what it represents?

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