What's Your Brand?

What is the common thread between Apple and Starbucks?

Outstanding and unmistakable brand and image in their markets/industries. All products, services, and companies in the world have a brand and image in the market… that brand and image can either lead to massive success or be the anchor that sinks it. The same principle applies to each one of us individually. We each have our own brand and image in the eyes of our friends, family, colleagues, bosses, clients, customers, etc. Just like products, services and companies, our brand and image will either help us to be massively successful or will hold us back from what we want to achieve in life. So, the question is: what’s your personal brand and image in the eyes of those who have the biggest impact on your life and business (our friends, family, colleagues, bosses, clients, customers, etc.)?  What do you think your personal brand and image is, or what do you want it to be?  Are those two perspectives in alignment? What do you think other people would say your brand is and what it represents?

Offering FREE agent training at CENTURY 21 Award Chino HillsLearn to build your brand and grow your business!

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10 High - payoff activities to do today to grow your real estate pipeline

1. Do 5X5's on a new listing or open house

2. Make 10 calls to your past clients

3. Create "annual updates" CMA for last years August closed transactions

4. Do pop-bys (personal or business)

5. Work FSBO's in your Farm

6. Work expired's in your Farm

7. Meet someone Face to Face for coffee

8. Update your Mailing list

9. Send 10 IM to Facebook Friends (The Real Estate Market is Great now, if you or someone you know are thinking of selling call me today for a FREE home valuation)

10. Door Knock (Actually talk to minimum of 10 people, take notes and send them a handwritten follow up note sighting something personal to them) They will remember you because no one sends hand written notes anymore let alone really listens!!!

Are your nurturing your leads?

What About Your Internet Marketing (Drip) Campaign?

You heard right! A short time ago a study was released that in effect said that over 90 percent of ALL home buyers and sellers began their research from 1 to 5 years “Prior” to making a real estate move!

Here is another opportunity for you – do you have a 5 year “drip” marketing campaign in place for all types of Sellers and Buyers? For most agents the answer is a resounding NO!

To be effective it must be CONSISTENT and COMPELLING and specific to each type of prospect (buying and selling). Imagine, if you sent a “selling” infomercial to a buyer, you’ll just lose the buyer and vice–versa. Buyers and Sellers must receive specific information and the same for For Sale By Owners, investors, etc. And, this campaign should be 1–5 years in duration to be effective.

Put one in place today and you’ll be setting yourself up for long term success!

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